![]() Potential guests are much more likely to trust the information being given if it comes from a past guest than if it comes directly from the hotel itself. The benefits of online reviews are both promotional and operational for the hotel.įirstly, they create positive word-of-mouth advertising for your business in the form of social proof. Monitoring, collecting and consolidating online guest reviews is a secret weapon in the hospitality industry that can pack a huge punch. Why it’s important to monitor your online reviews Tracking and managing your reviews can be a golden ticket to improving your hotel experience, guest satisfaction, marketing strategy and learning how to get the most out of your upselling endeavours – review analysis is an excellent way to increase your bottom line. They are also a little opening into the reality of your hotel for other potential guests, where they get to find out what the hotel is like behind all of the glossy images and styled videos. Reviews give you a window into your guests’ wants and needs, as well as their likes and dislikes. But do you really know the power that all reviews – both good and bad – hold for your hotel? While you, as a hotelier, enjoy reading some glowing reviews about your hotel, your staff and your amazing location or beautiful decor, you also can’t help but dread and loathe the odd negative review that slips through the cracks. ![]()
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